I haven't given two shits about Coachella (I thought it was a handbag convention,) until now. I had no clue there were hot guys involved. That is until I came across Luke from Santa Monica who was shot by Kathy Lo (I can just hear Douglas "Him! Shoot him!) for COACD. They've been out West covering all the action for Urban Outfitters and you can check out their blog for more.